Eat-out Behavior During and After the Pandemic
As Filipinos love to eat-out so the foodservice industry in the Philippines thrives. However, the lockdowns caused by the outbreak of the Covid-19 changed a lot of things including the dining-out habits. How did the eat-out consumers react during and after the pandemic? What food trended? What is their perception towards dining-out in the near […]
Kantar and SCMI collaboration to provide OOH Metrics
As they say, there’s power in collaboration. Kantar and SCMI are on a joint project that’s exciting the Out-Of-Home(OOH) industry as they will offer audience measurement service to know the travel patterns of consumers and their exposure to OOH. Finally, advertisers will have a research tool similar to other media such as TV. Related Link […]