SCMI and PMA Collaboration Survey Among Marketers
Survey Conducted: November 2022 to January 2023 Foreword A message from the PMA President The management of the Philippine Marketing Association (PMA) is pleased to share the first Marketing Trends and Outlook Survey Report in collaboration with market research firm, Strategic Consumer and Media Incites (SCMI). This report envisions to collect data from the marketing […]
Eat-out Behavior During and After the Pandemic
As Filipinos love to eat-out so the foodservice industry in the Philippines thrives. However, the lockdowns caused by the outbreak of the Covid-19 changed a lot of things including the dining-out habits. How did the eat-out consumers react during and after the pandemic? What food trended? What is their perception towards dining-out in the near […]
Kantar and SCMI collaboration to provide OOH Metrics
As they say, there’s power in collaboration. Kantar and SCMI are on a joint project that’s exciting the Out-Of-Home(OOH) industry as they will offer audience measurement service to know the travel patterns of consumers and their exposure to OOH. Finally, advertisers will have a research tool similar to other media such as TV. Related Link […]