19th Floor, Regus Office Marco Polo Ortigas, Sapphire Road, Ortigas Center, Pasig, 1600

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Our Story

Strategic Consumer and Media Incites, Inc.

In 2013, an advocacy was born as 4 researchers saw several gaps in the Philippine Consumer and Media research landscape.

Mel saw the need for digital transformation as methodologies and approaches remained analog to increase the pace and quality of insights.

Tin felt the frustration of media owners, agencies and advertisers with the lack of accurate and up to date information outside of TV and Radio to understand the holistic consumer insights.

Meann wanted to harness the power of technology as an enabler for qualitative and quantitative data collection and provide actionable insights.

Zeny understood the value of thought leadership and communication to usher in a new paradigm among users of Market research in the Philippines.

Thus, Strategic Consumer and Media Incites was born with the vision of providing their partners “Insights that Incite!”

Several years later, SCMI has gained the reputation of trustworthiness and reliability among clients and suppliers because of their dependable partnership.

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Our Team

We work passionately with clients to help them better engage, understand and interact with their clients by delivering insights that promote strategic and actionable solutions.

Mel Chan-Ang

Research Director

Meann Africano-Cortez

Research Director

Tin Estandarte-Cachero

Research Director

Zeny Santos

Communication and Administrative Director

Mel Chan-Ang

Research Director

Mel has over 19 years of experience in the research industry.

She started her career in marketing research at Nielsen Media Research in 2004. In 2010, she joined Jollibee Foods Corporation, leading and managing the customer understanding of brands such as Jollibee,  Greenwich and Burger King. She also championed the media and brand health tracking for Jollibee Foods Corporation.

She holds a Master’s of Science degree in Industrial Economics from the University of Asia and the Pacific.

Outside research, she is a hands-on mom to her two lovely daughters. She enjoys reading stories to them as well as cooking and baking for the entire family. She finds ultimate comfort and relaxation in going to the beach. And that’s why she usually spends her long holidays outside the city, travelling to different beaches with her family.

Meann Africano-Cortez

Research Director

Meann has worked in research for over 15 years.

After six years in radio broadcast, she moved to market research at Nielsen Media in 2007. She handled important accounts for Ad agencies and Media companies.

She is the President and one of the co-founders of SCMI. Some of her key accounts are from FMCG, QSR, Bank and Media. She champions Qualitative Projects while handling quantitative studies like UAI, pre and post-launch evaluation, media effectivity, etc.

She studied Mass Communication at the Polytechnic University of the Philippines and Masters in ComRes from same university. An ESOMAR Member, Certified Professional Marketer (CPM) and currently Board of Director for Research in Philippine Marketing Association (PMA).

Tin Estandarte-Cachero

Research Director

Tin has over 18 years in the research industry.

She began her career in Marketing Research at Nielsen Media Research in 2002 as a Client Service Executive. She later held key positions in the company, having grown the existing accounts and developing new ones for the company. She managed key accounts such as Yahoo! SEA, Yahoo!, Unilever, Jollibee, ABS-CBN, GMA and Carat, to name a few. She was also involved in doing ad hoc studies such as UAI, Concept Test, Diary study, Customer Satisfaction and Focus Groups.

She earned her BA degree in ComArts from St. Paul University, Manila

Outside work, you will find her whipping up dishes but with a healthier twist.  She loves to travel and explore the outdoors.

Zeny Santos

Communication and Administrative Director

Zeny has been doing public relations and marketing communications for over 20 years.

She has also been handling Human Resource and Organization Administration for over 30 years.

Her career in Administration began at General Milling Corporation. She later joined AC Nielsen Philippines, leading and managing the HR Division as well as the Corporate Communications division.

She graduated from the University of the East, Manila with a Bachelor of Science degree in Business Administration, major in Marketing.

During her free moments, she enjoys reading mystery novels. She watches a lot of British mysteries, the likes of Midsomer Murders and Agatha Christie’s Poirot and Miss Marple.  She enjoys cooking, loves Spanish cuisine and talks to her plants in her mini garden.

Our Mission

We work passionately with clients to help them better engage, understand and interact with their clients by delivering insights that promote strategic and actionable solutions.

Our Vision

To be a thought leader in innovative technology-based media and consumer research solutions.

Our Core Values

Internal

  • Respect for others
  • Teamwork
  • Honesty and Integrity
  • Innovation

External

  • Client Engagement

Accreditation

Social Responsibility

SCMI is supporting ATRIEV, an I.T. Center For The Blind

Think SCMI.
Think agile solutions.

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  • 19th Floor, Regus Office Marco Polo Ortigas, Sapphire Road, Ortigas Center, Pasig, 1600
  • +63 2 8883 5200
  • Monday to Friday, 8am to 5pm
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