We cover full-service market research from desk research, design, setting up, fieldwork, data processing to report writing and presentation. Aside from customized research projects, SCMI offers syndicated media research that advertisers, agencies and media owners can utilize.
This method seeks to understand how and why people think and behave the way they do. This entails collecting and analyzing non-numerical data to understand concepts and opinions or experiences. Qualitative data is often paired with quantitative data to help validate the findings in a larger statistical context.
Quantitative studies aim to measure the proportion of a population to understand how many people think or behave. This entails collecting and analyzing numerical data. Quantitative research is paired with Qualitative market research to give us a complete picture of quantity and quality.
Our panel is composed of pre-recruited probability respondents. These individuals are pre-screened and have agreed to participate in surveys. For a quick turnaround survey, we recommend our panel services.
Studies are independently conducted and funded by SCMI. Results of the study can be provided in report or presentation format.