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Mel & Jay in OHAAP!

The Out-of-Home Advertising Association of the Philippines (OHAAP) General Membership Meeting (GMM) on February 20, 2024, featured an enlightening presentation by Mel Chan-Ang, the SCMI Quantitative Champion, who shared the latest findings from an Out-of-Home (OOH) study conducted in partnership with Acquisition Apps, Inc. (AAI). Accompanying Mel was Mr. Jay Bautista, representing Kantar Media Philippines, […]

SCMI is the Research Partner of the 42nd Agora Awards

Strategic Consumer and Media Research (SCMI) proudly supported one of the most prestigious awards for marketers, the Philippine Marketing Association’s 42nd Agora Awards, by serving as the Research Partner during the judging of nominees in December 2023. On January 19, 2024, at Shangri-la The Fort, Ms. Mary Ann Cortez was on stage presenting the winner […]

SCMI and PMA Collaboration Survey Among Marketers

Survey Conducted: November 2022 to January 2023 Foreword A message from the PMA President The management of the Philippine Marketing Association (PMA) is pleased to share the first Marketing Trends and Outlook Survey Report in collaboration with market research firm, Strategic Consumer and Media Incites (SCMI). This report envisions to collect data from the marketing […]

Kantar and SCMI collaboration to provide OOH Metrics

As they say, there’s power in collaboration. Kantar and SCMI are on a joint project that’s exciting the Out-Of-Home(OOH) industry as they will offer audience measurement service to know the travel patterns of consumers and their exposure to OOH. Finally, advertisers will have a research tool similar to other media such as TV. Related Link […]