What do media buyers need from out of home advertising today?
At OHAAP’s General Membership Meeting on September 25 at the Manila Polo Club, SCMI and Fifty5Blue presented findings from research commissioned by OHAAP to better understand media buyers’ needs and the role of OOH in media planning decisions.
Watch some of the highlights from the presentation and the Q&A that followed here:
Thank you to OHAAP for bringing the industry together for a thoughtful discussion, and to everyone who shared their perspectives for the study.
#OOH #OutOfHomeAdvertising #MediaPlanning #MarketResearch #SCMIPH #Fifty5Blue