The Out-of-Home Advertising Association of the Philippines (OHAAP) General Membership Meeting (GMM) on February 20, 2024, featured an enlightening presentation by Mel Chan-Ang, the SCMI Quantitative Champion, who shared the latest findings from an Out-of-Home (OOH) study conducted in partnership with Acquisition Apps, Inc. (AAI).
Accompanying Mel was Mr. Jay Bautista, representing Kantar Media Philippines, who explained findings from Kantar’s recent Ad Equity Study, highlighting how consumers prefer ads in offline platforms such as OOH despite high online reach.
SCMI extends congratulations to the new officers of OHAAP, who were inducted during the event held at the Marriott Grand Ballroom.
