Strategic Consumer and Media Incites (SCMI) congratulates the Ad Standards Council (ASC) on its remarkable 50th Anniversary of Advertising Self-Regulation, celebrated last August 27, 2025 at the Rizal Ballroom of the Makati Shangri-La Hotel.

The milestone event, themed “Patas na Patalastas 2025: National Summit on Fair and Progressive Advertising Self-Regulation,” gathered industry leaders, practitioners, and advocates in a meaningful summit that highlighted five decades of ASC’s commitment to ensuring that Philippine advertising upholds the principles of truth, fairness, decency, and lawfulness.

As a research and insights partner of the marketing and advertising industry, SCMI is honored to witness this golden celebration. To ASC, here’s to the next 50 years of building a more transparent, ethical, and consumer-centric advertising industry!