SCMI took part in the 55th Philippine Marketing Association Marketing Conference: ONE MAP Charting the Future of Marketing, held on September 23, 2026, at Hilton Manila, Newport World Resorts. The conference brought together marketers, business leaders, entrepreneurs, and innovators to navigate challenges, strengthen businesses, and chart the future of marketing.
Our very own Research Director, Mark Pascual, moderated the panel “Conquering the Unpredictable Market,” leading an engaging exchange with Jay Bautista of Kantar Media, Martin Peñaflor of Tangere, and Phil Tiongson of Havas.
Mark opened the discussion with a question that connected past experience with today’s business decisions: Which global crisis or major disruption had taught the panelists a lesson that still guides them today?
The question invited the speakers to reflect on their experiences and share perspectives on navigating uncertainty. Bringing their wit, wisdom, and distinct industry viewpoints, the panelists made the conversation both lively and thought-provoking—giving participants an opportunity to consider how lessons from disruption can inform their own approach to changing markets.
- For SCMI, participating in this conversation reflects our commitment to helping businesses understand markets and make informed decisions. As uncertainty continues to challenge established assumptions, research provides a valuable foundation for asking better questions, understanding consumer behavior, and identifying opportunities.
- We are proud to have Mark represent SCMI in a forum that encourages the marketing community to exchange ideas and learn from one another.
- Congratulations to the PMA Marketing Conference team, led by Director Cha Pestano-Diaz and Director Adolf Aran Jr., together with the PMA President, Executive Officers, and Secretariat, for a successful event. SCMI is pleased to have contributed to ONE MAP’s shared ambition of helping marketers navigate change and move forward with greater clarity and confidence.
