Manila, Philippines — February 12, 2026 — Strategic Consumer and Media Incites (SCMI) was recognized by the Philippine Marketing Association (PMA) with the Haligi Award during the association’s 72nd Anniversary, Induction, and Handover Ceremonies held at the Winford Manila Resort in Sta. Cruz, Manila.
The event, anchored on PMA’s 2026 theme #ONENESS, gathered marketing leaders, practitioners, and partners from across the industry to celebrate milestones, leadership transitions, and outstanding contributions to the marketing community.
The Haligi Award honors organizations that have demonstrated sustained commitment and meaningful participation in PMA’s initiatives. SCMI received the award in recognition of its five years of active involvement in the association—marked by collaboration, knowledge-sharing, and support for industry development.
“We are deeply grateful to PMA for this recognition,” SCMI shared. “Over the past five years, our partnership with PMA has been a journey of learning, collaboration, and growth. This award affirms our shared mission to help move the Philippine marketing industry forward.”
The ceremony, held from 2:00 PM to 5:30 PM, also marked the induction of PMA’s new set of officers and the formal handover of leadership, reinforcing the organization’s commitment to unity and collective progress under the banner of #ONENESS.
With this milestone, SCMI reaffirmed its commitment to continue working with PMA and the wider marketing community in advancing insights-driven, ethical, and future-ready marketing practices in the Philippines.