SCMI is proud to share that OOH Incites, our pre- and post-campaign measurement tool for Out-of-Home (OOH), developed in collaboration with Kantar, was featured during the Philippine Marketing Association’s (PMA) Consumer Clarity: Driving Marketing Success in the Age of AI forum held on November 5, 2025.
In one of the presentations, Jay Bautista, Managing Director of Kantar, highlighted how OOH Incites enables marketers to achieve stronger campaign validation through research solutions in an increasingly data-driven and AI-enabled marketing landscape.
The forum also featured insightful sessions from Germaine Reyes, Phil Tiongson, and Patricia Poco-Palacios, capped by a dynamic panel discussion moderated by Shayne Madamba. The program was expertly hosted by Charisse Diaz, who added energy and seamless flow throughout the event.
As one of the Event Partners, Strategic Consumer and Media Incites (SCMI) is honored to have supported this meaningful gathering of marketing and research professionals.
SCMI extends its warmest congratulations to the PMA, Germaine Reyes (PMA Director for Research), and Mary Ann Cortez (PMA Chair for Research) for mounting a highly successful and timely event for marketers and researchers.
We invite you to view the event highlights in the video included alongside this article—a glimpse into an inspiring day of learning, clarity, and collaboration for the marketing and research community.